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The Digital Disruption Podcast

Calculating ROI in Digital Transformation

December 27, 2023 Season Episode
Episode artwork
The Digital Disruption Podcast

Calculating ROI in Digital Transformation

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Show Notes

Welcome to Episode 4 of The Digital Disruption Podcast!

In this episode, we dive into the complex world of calculating ROI in the digital transformation landscape.

We explore the challenges and importance of estimating ROI, emphasizing the need for input from various stakeholders.

We’ll highlight the nuanced factors impacting ROI, from process automation to customer engagement tools.

They also discuss the significance of agreed-upon metrics, the role of financial formulas, and investment implications for future returns.

Join us as we unravel the intricacies of ROI estimation and its critical role in digital transformation.


[00:02:39] ROI is crucial in project management; it requires coordination.

[00:05:32] Explanation of various project examples and ROI.

[00:10:10] Predicted 25% efficiency gain, impacting customer engagement.

[00:12:27] Incorporate risk into your metric estimates effectively.

[00:14:53] Estimate costs, calculate ratio, close estimation gap.

[00:20:58] Investment implications, formulas, inputs, payback period significance.

[00:22:33] Forecasting investment returns and ramp-up period.

[00:26:48] Content creators need short-term success validation.

[00:29:23] Discussing digital transformation, risks, and marketing trends.

[00:32:43] Understand business metrics, consult with BI, ROI.