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Data Visualization

Analysis & Insights Services

What you can’t see
– you can’t improve.

Dashboards for Data Visualization & Reporting

e-CENS designs interactive, highly visual, and insightful reports and dashboards. We help you find meaning in mountains of data.

The outcome? Smarter, data-informed business decisions.

From Siloed Reports to Unified Dashboards

e-CENS’ Dashboards for Data Visualization and Reporting Service provides you with structured, enterprise-level reporting customized for each function and level.

Dashboards and insightful reports are the lifeblood of a successful organization. Without them, employees spend weeks (and sometimes months!) digging through data that doesn’t move the needle. 

Averages and aggregations may hide the golden nuggets, and lack of micro-segmentation obscures major wins. Few teams have time to dig into every aspect that looks average. 

Do you want to free your teams from hours of data handling and let them start analyzing? 

Do you have a cross-channel view of your data?

We see this all the time: a leading company sells their products and services across digital and offline channels. They have a wealth of data at their fingertips yet a shortage of insights. They struggle to make sense of the data at the channel level, let alone to see the cross-channel trends and patterns.

Do you have a single, cross-channel report that tells you which channel has the highest ROI and where the optimization investments are most needed? How about a consolidated view of all product sales across your business lines?

If this is familiar – it’s time for your business to invest in enterprise dashboards. Save time and resources, and enjoy clear answers to your day-to-day questions.

Data Visualization Tools & Vendors

e-CENS is a tool-agnostic data visualization provider. We work with industry-leading tools, such as Tableau, Looker Studio (formerly Data Studio), Microsoft BI, DOMO, Looker, and more.

We are happy to apply your current toolset in our Reporting and Dashboard implementation.

Whether you’re looking for a full overhaul of your reporting or just need a simple tune-up, e-CENS is here to support you. We can recommend the best options based on your requirements, budget, and preferences.

Acquiring Agility and Competitive Edge

e-CENS’ dashboards enable quick and smart decisions at all levels of your organization, positioning your company to be more agile: test and iterate faster than competitors.

On the other hand, good dashboards lead to important and consistent discoveries and improve your customer relationships, selling practices, and overall results.

It is time to find and leverage valuable insights that help you move the needle.

Focusing Your Resources on Actions, Not Data Compilations

Dashboards and insightful reports are the lifeblood of a successful organization. Without them, many human-days and weeks are spent on meaningless data handling that provides no clues into which decisions and changes move the needle in very competitive markets. 

Averages and aggregations may hide the golden nuggets, and lack of micro-segmentation obscures major wins. Few teams have time to dig into every aspect that looks average. 

Do you want to free your teams from hours of data handling and analyze it instead?

Ending Insights Fragmentation

Your organization is composed of multiple teams collaborating yet responsible for different aspects of running the business. They all require different inputs and are in charge of different KPIs to measure the results and effectiveness behind the activities they implement. 

Are you ready to have one single source of truth?

What Should You Expect from
e-CENS Reporting and Dashboard Project?

e-CENS deploys a time-tested methodology to design and deploy the best-in-class reports and dashboards.

test Data Visualization

Phase I. Gather Business Requirements for Dashboards

In this phase, we meet with the client team and multiple individuals from different departments to discuss and collect everyone’s wishes and needs. We collectively brainstorm to document all the requirements into a comprehensive set of specs. This step results in the clarification of objectives, KPIs, and desired results, detailing the applicable dimensions and timeframes.

We account for different needs at different levels. Executive dashboards are very different from those revealed to employees responsible for campaigns or specific products.

Typical roles and functions involved in requirements gathering include:

  • Ecommerce Managers
  • Marketing Managers
  • IT Team
  • Analysts
  • Executives
folder Data Visualization

Phase II. Gather and Transform Data to Fit the Requirements

At this step, we design and create new variables, calculations, perform data modifications, merges, deduping, and a variety of other operations. Typically, this step creates a substantially new dataset that the client organization did not have prior. This preparation work is necessary to connect data from disparate sources into a unified view and design data-element interactions in dashboards in ways that do not exist in native sources.

seo meter Data Visualization

Phase III. Design Dashboards with the Most Suitable Visualizations

We apply the most appropriate visualizations to accommodate each set of metrics and data, creating an interactive experience to tell the story of your data. 

The best visual dashboard allows users to connect data from multiple data sources, blending them in new ways, and presenting them intuitively to support easy interpretation. 

e-CENS’ expertise includes information visualization and consumption psychology, guiding us to provide the right types of visuals for each story the dashboard is telling. We deploy the most appropriate charts and visuals to display the mix of multiple dimensions, views, timelines, and other data-control elements. 

Dashboards ultimately roll up into just a couple of screens to provide a comprehensive overview of the organization at a glance. 

e-CENS designs and implements a variety of dashboards. These are some of the samples used for demonstration purposes:

social group Data Visualization

Phase IV. Roll Out Dashboards and Train the Users

Upon development and testing, e-CENS pushes the dashboards live and trains users and internal administrators on how to properly leverage and maintain the setup. We enable self-service with additional training of your internal support team.

Consolidating Siloed Reports into Unified Dashboards

Your organization likely has a variety of marketing automation tools, eCommerce SaaS tools, online applications, internal systems housing purchase data, social media tools, and more. Each tool you purchase comes with its own internal reporting and all house bits and pieces of the overall picture, while none provides a unified view into all the data.

None of these toolsets enables fully integrated data visibility simultaneously for the bottom-up view (from individual customer transactions up to the total revenue) or the top-down view (a view of total results as a combination of individual transactions).

How to Build a Google Dashboard?

There are two ways to build a Google Dashboard:

  1. Google Analytics – limited capabilities
  2. Google Data Studio – advanced capabilities


Typically, clients require the advanced visualizations available through Google Data Studio. Google Data Studio is a superior option allowing data connection of multiple data sources, including leading marketing automation tools. It combines custom dashboard configuration with powerful pre-built templates that help speed up dashboard design and implementation.

Versatility is the biggest benefit of Google Dashboard. Highly-customizable, it supports multiple views into the same set of data for the different teams inside your organization.

Curious if Google Data Studio Dashboard could be a suitable solution for your reporting needs?

Your e-CENS team will help you evaluate whether a Google Dashboard best suits your situation or recommend a more suitable alternative.

Google Dashboard is generally considered to be a mid-market solution.  But, enterprise organizations often require more advanced visualization than Google Data Studio dashboard supports. Generally, businesses with the most complex needs may require another commercial reporting and data visualization tool.

We work with all dashboarding tools and provide impartial and independent recommendations. These are solely based on your business requirements and budget, not our vendor affiliations.

e-CENS Clients are Saying

Industries We Serve​

governments Data Visualization
hospitality Data Visualization
publishing Data Visualization
subscription based industries Data Visualization
Subscription-based industries
telecoms Data Visualization
tourism boards
Tourism boards

Ready to create a single clear and comprehensive source of truth for your organization?

Contact us for more information and to discuss your Data Visualization needs.

Data Visualization and Dashboard Benefits