Choose another country or region to see content specific to your location.


How To Create a Server-Side Container for GTM

In this guide we will learn how to create new server-side container in Google Tag Manager and connect to Google Cloud account.


Here are the steps you will complete:

  1. Create New Container in GTM
  2. Provision Your Server
  3. Connect Billing Account
  4. Create Billing Account
  5. Add Billing Information

Before getting started, you’ll need the following:

  • Admin access to your Google Cloud account (if you have one)
  • A verified domain that your email has been added to. Typically this is your primary website URL that’s verified in Google Search Console.

Step 1: Create New Server-Side Container

Inside of Google Tag Manager go to Admin > Create New Container > Select Server-Side Container Type:

Screen shot showing server-side container setup for GTM

If you are on an Elevar server side plan then be sure to add to this container with “Publish” permissions inside Admin > User Management. Google will set all users to Read Only by default after you create this container.

Step 2: Provision Your Server

Your next step is to have Google provision your new server. This is done automatically for you. Just click “Automatically provision tagging server” to continue.

Automatic provissioning for server-side container setup for GTM

Step 3: Connect Billing Account

If you already have a billing account with Google Cloud, you can select your billing account to continue. Otherwise you will need to create a new billing account which I’ll go through in the next few steps.


Step 4: Create Billing Account Details

This is the screen you’ll land on to create your basic account details.


Step 5: Add Billing Information

Next you will need to add your billing details including a credit


Step 6: Tagging Server Setup Complete

Once you’ve added your billing information and continued then Google will begin to provision your server. If it’s successful, you’ll be prompted with this screen inside of Google Tag Manager:


If an error like this below simply retry by clicking the create server button again.


That’s it! You’ve successfully created your new server-side container.

If you’re interested in working with an analytics service provider for your web analytics, contact e-CENS. 

Tarun Jain

Tarun Jain

Tarun has rich experience in Digital analytics across multiple industries like Retail, Technology, Automotive and Pharma. He has provided global delivery support and consultation to clients across APAC, EMEA, US and Australia.

Related resources