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e-CENS Training Courses

CM360 Training Workshops


About this course:

Gain basic working knowledge of Campaign Manager to understanding what it is used for, why it is used and a brief understanding of the functionalities. The course covers modules that will allow attendees to understand how to traffic standard creative & track advertising on 3rd party platforms/channels as well as reporting functionalities. The course is also hosted by e-CENS’ partner Incubeta.

e-CENS offers comprehensive training courses to help you master Google Campaign Manager 360 (CM360) and unlock the full potential of your advertising campaigns. Our CM360 Training Workshops provide you with the knowledge and skills needed to effectively manage and optimize your campaigns. Led by experienced professionals, these workshops are practical, insightful, and designed to empower both non-practitioners and practitioners in the field of campaign management.

CM360 Essentials (Non-Practitioners)

For those new to CM360, our CM360 Essentials course provides a solid foundation. In just 1.5 hours, you will gain a basic working knowledge of Campaign Manager, understand its purpose and functionality, and learn how to traffic standard creative and track advertising on third-party platforms and channels. The course also covers reporting capabilities and user interface overview. Expand your knowledge with CM360 Essentials for only $1,300.

Topics covered:
  • Where Campaign manager Fits into GMP
  • What is Campaign Manager
  • What Do We Use It For
  • Trafficking Solutions
  • Reporting Capabilities listed
  • User Interface Overview
  • User roles and access levels
Time: 1.5 hours
$ 1,300

CM360 Fundamentals (Practitioners)

If you are a practitioner seeking to deepen your understanding and skills in CM360, our CM360 Fundamentals course is perfect for you. This 2.5-hour session covers topics such as managing user access, creating and managing sites, campaign structuring, trafficking campaigns (including standard banners and click trackers), testing tags, basic reporting, and an overview of the platform. Enhance your proficiency in CM360 Fundamentals for just $2,000.

Topics covered:
  • About CM
  • Managing User Access
  • What are sites & How to Create Them
  • Structure in CM
  • Trafficking Campaigns:
  • Standard Banners
  • Click Trackers
  • Tracking Ads
  • Testing tags
  • Basic Reporting
  • Overview (platform walkthrough)
Time: 2.5 hours
$ 2,000

CM360 Advanced Modules

For those looking to take their CM360 expertise to the next level, our CM360 Advanced Modules course provides advanced techniques and strategies. Delve into topics such as advanced trafficking, reporting in Campaign Manager, conversion measurement, audience collection, attribution, and brand safety. Expand your skillset with CM360 Advanced Modules for only $2,000.

Topics covered:
  • Advanced Trafficking
  • Reporting in Campaign Manager
  • Conversion Measurement & Audience Collection
  • Attribution in CM
  • Brand Safety
Time: 2.5 hours
$ 2,000

By participating in our CM360 Training Workshops, you will gain a deeper understanding of CM360 and its functionalities, learn how to effectively manage campaigns, and leverage the platform’s reporting capabilities. Whether you are a non-practitioner or a seasoned practitioner, our courses are tailored to meet your needs and empower you with the skills necessary for campaign success.

Don’t miss this opportunity to upskill your team and maximize the effectiveness of your advertising campaigns. Contact e-CENS today to book your spot in our CM360 Training Workshops and take your campaign management skills to new heights.