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Google Analytics 4: Unlock the Power of Advanced Analytics


About this course:

Welcome to, your premier destination for comprehensive training courses on Google Analytics 4 (GA4). In this course, we’ll introduce you to the latest features and capabilities of GA4, enabling you to harness the full potential of advanced analytics. Whether you’re new to Google Analytics or looking to upgrade from Universal Analytics, this course is designed to equip you with the knowledge and skills to make the most of GA4. Let’s explore the details.

Take an introduction to new Google Analytics 4 features like event tracking, measuring engagement rates, machine learning capabilities, and much more.

Session 1: Getting Started with GA4

Topics covered:
  • Introduction to Google Analytics 4 and its key features.
  • Navigating the GA4 Reporting UI and understanding the interface.
    • Creating comparisons to analyze data trends.
    • Exploring real-time reporting for immediate insights.
    • Utilizing life cycle reports and technology reports for deeper analysis.
  • Event reporting for tracking user interactions and engagement.
  • Cross-Device and Cross-Channel data collection for a holistic view of user behavior.
  • Identity resolution for a unified understanding of user journeys.
  • Events, Parameters, and Custom Dimensions
  • GA4 Machine Learning Capabilities
  • Marketing Integrations
  • Dual Tagging
    • Account & Property Settings
    • Enhanced measurement
    • GA4 to GAU Connectivity
    • Cross Domain Tracking
    • Custom Dimensions & Metrics, User Properties

Session 2: Advanced Analytics Techniques in GA4

Topics covered:
  • Modifying events and creating custom events for tailored tracking.
  • Conversion tracking to measure goal completion and success.
  • Insights: Leveraging automated and custom insights for actionable recommendations.
  • Utilizing the Measurement Protocol for data integration from external sources.
  • Audiences: Building and leveraging predictive audiences for targeted marketing.
  • Enhancing ecommerce tracking to optimize online sales and conversions.
  • Integrating with Google Ads and Google BigQuery for seamless data synchronization.
  • User analysis techniques such as pathing, cohort analysis, segment overlap, funnels, user lifetime, and user explorer.

Unlock the power of advanced analytics with Google Analytics 4. Enroll in our GA4 course today and gain the knowledge and skills to leverage event tracking, measure engagement rates, and harness the machine learning capabilities of GA4. Whether you’re a marketer, analyst, or business owner, understanding GA4 is essential for data-driven decision-making and optimizing your online presence. For any inquiries or assistance, please don’t hesitate to contact us. Let’s embark on a journey to transform your analytics with Google Analytics 4.