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The Digital Disruption Podcast

The Digital Transformation Conundrum: Balancing Strategy and Data Maturity

January 17, 2024 https://www.buzzsprout.com/2263601/14140473-the-digital-transformation-conundrum-balancing-strategy-and-data-maturity.mp3 Season 1 Episode 6
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The Digital Disruption Podcast

The Digital Transformation Conundrum: Balancing Strategy and Data Maturity

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Show Notes

Welcome to Episode 6 of The Digital Disruption Podcast.

In this episode, we dive into the topic of digital maturity and its crucial role in modern business operations.

Join us as we explore the pivotal role of digital maturity and its impact on business vision, objectives, and profitability while uncovering the evolving digital transformation landscape.

[00:00] Tech ≠ digital transformation, maturity vital for businesses.

[03:21] Digital transformation increases organizational maturity and seamless experiences.

[06:41] Strategic skills for an operational model in marketing.

[11:37] Invest in consistent brand equity and adapt strategies.

[12:51] Challenges with data signals and customer experiences.

[19:14] Leveraging segmentation and data for targeted messaging.

[23:40] Importance of collecting clean, usable data for integration.

[26:16] Collect first-party data creatively for better marketing.

[29:59] Clear assessment, roadmap, prioritize impactful projects, adaptable technology.

[33:14] Ethics and social implications of AI discussion planned.