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The Customer Data Platform (CDP)

Your Personalization Engine

Unlock your data’s potential with
a unified customer view.

Customer Data Platform
Power Your Personalization

Looking for a unified view of your customer’s data but don’t know where to start? e-CENS has you covered.

Why do you need a Customer Data Platform (CDP)?

A customer data platform (CDP) empowers every marketing organization to be data-driven – to make the right decisions about where to invest time and money for the best customer experience.

With data arriving from more channels and in more formats than ever, there is no shortage of data for the marketing team to use.

Unfortunately, without the right strategy to handle all the data coming in from web, apps, in-store transactions, and call centers, the abundance of data may result only in a cacophony of noise, rather than clear information.

How do marketers take all that noisy data and turn it into a symphony?

This is a non-trivial challenge, especially because it occurs in an ever-evolving economic and regulatory landscape. 

Consider the massive impact on data management due to new privacy regulations. Add to this the loss of third-party cookies for ad tracking, changing consumer habits, and navigating historical societal changes. It’s enough to overwhelm even the most seasoned data-driven marketing organizations.

Customer data is the key to every company’s future. It is the primary way to understand your customers’ attitudes and buying preferences. To ensure the best experience, you need to manage and activate data in real-time.

What Are the Key Functions
of a Customer Data Platform?

A Customer Data Platform helps you make the most out of every piece of your data. Having one can help you…

Take Advantage of Customer Data Platform Features

Customer Data Hub

CDPs are part of the larger suite of tools known as a Customer Data Hub (CDH). A CDH powers each step of your data supply chain — starting at Collection and ending with Activation.

These make data available at every customer touchpoint and marketing technology vendor – in real-time. When properly set up, they fuel exceptional customer experiences and insights. 

Your Customer Data Hub allows you to:

  • Manage client-side data and tag vendors;
  • Collate data from all customer touchpoints;
  • Apply business logic to enrich data;
  • Identify your most valuable audiences;
  • Manage server-side data and vendor connections;
  • Store data for later analyses
  • Create audiences and activate those audiences in your marketing platforms

Tealium’s Customer Data Hub

Tealium is one of many vendors with a CDP/CDH offering. They offer a wide range of products in their Customer Data Hub, including:

  • iQ Tag Management
  • EventStream
  • AudienceStream
  • DataAccess
  • PredictML

Customer Data Platform Capabilities

Bring segmentation and personalization to a new level with these Customer Data Platforms capabilities:

e-CENS Clients are Saying

Industries We Serve​

governments Customer Data Platform
hospitality Customer Data Platform
publishing Customer Data Platform
subscription based industries Customer Data Platform
Subscription-based industries
telecoms Customer Data Platform
tourism boards
Tourism boards

Curious if CDP can bring a significant lift to your organization?

Contact us for more information and to discuss your data unification needs and challenges.

CDP Benefits

e-CENS’s team of data experts has over 15 years of experience in data management and analysis to drive competitive advantage and successful business outcomes.

As one of the leading CDP providers in the UAE, we look forward to helping you unlock the power of your data.

Learn more how we approach Customer Data Platform integration with your existing analytics toolkit – get in touch with us today.