This kickstarter course has been designed for beginners who are new to Google Analytics and focuses on the usage of the Google Analytics platform and essential theory. It is also suitable for people who need a recap on the basic reports and tools used in Google Analytics.
You will learn how Google Analytics works, what users, sessions and other terms mean, how to navigate around the tool to find what you need. You will also learn what reports should be used, how to make sure digital marketing campaigns are tracked properly, what is attribution modelling and how you can turn this into your advantage.