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tealium CPD

Tealium CDP Named a Leader in 2022 IDC Report

Analyst and market intelligence company IDC has named Tealium a leader in the CDP market in their recent industry report

The report considered several CDP vendors whose focus is primarily on Martech users, data science and analytics, IT, data operations, and privacy and compliance. They include organizations such as SAP, Oracle, Twilio, and Epsilon, among others.

As IDC found, Tealium excels in several vital areas such as support, compliance, data management, and more. 

Let’s dive deeper into why Tealium is a solid choice for any company looking for a unified view of their customers’ data to unlock enhanced customer segmentation.

2022 IDC report places Tealium in the leader quadrant on the CDP market

Software support

In terms of software support, IDC found Tealium excels in several ways. Tealium provides digital inbound support channels, self-service support, and a phone line that offers a 1-hour callback guarantee for P1 issues. Additionally, Tealium has dedicated customer success teams for their key accounts.


Tealium’s AudienceStream helps customers stay compliant by using features such as:

  • Automated PII identification
  • Automated PII redaction
  • Communication encryption support
  • Data masking
  • Data hashing 
  • Any other customer-defined policies. 

With AudienceStream, consent management also comes as a standard feature. All of these features combined put Tealium at the top of the list when it comes to compliance in response to the increasing regulatory demands.

Data management

In terms of data management, Tealium provides out-of-the-box data schemas and attribute sets for more industries compared to its competitors. It also simplifies the setup process by providing templates for industries such as consumer brands, entertainment, pharmaceuticals, retail, telecom, automotive, banking, and others.


IDC didn’t identify many weaknesses in Tealium’s offering, but it did point out it was lagging in terms of introducing machine learning-based methods for resolving customer IDs.

Additionally, they mentioned that Tealium could improve with regard to AI analytics capabilities.


IDC’s 2022 Customer Data Platform Report has placed Tealium in the leader quadrant of the market and recommended it as an excellent choice for large enterprises.

Its performance in industries such as financial services, retail, healthcare, and entertainment makes Tealium one of the most versatile products on the market.

With Tealium, you can significantly improve CX thanks to a 360-degree customer view, integrating siloed data, and mapping out a more accurate customer journey.

Interested in how you can implement Tealium and reap the benefits of gathering all your customer data in a unified source? Then feel free to schedule a quick session with e-CENS.

Our team will guide you through all the use cases you may have for adopting a CDP solution and help you chart out a future-ready roadmap. Connect with us today.

Read TEALIUM’s CDP Case Study

Learn how EXPO 2020 DUBAI significantly improved conversion rates by 37% with the help of Tealium’s Customer Data Hub.

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Sunil Attri

Sunil Attri

Certified in analytics technologies and methodologies and media stack, Sunil has over 14 years of experience in analytics, customer insights, business intelligence, and conversion rate optimization in web and mobile for a range of industries, such as retail, healthcare, media, finance, transportation, and hospitality.

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